Always Socially Connected

According to a study conducted by the Kaiser Family Foundation the average teen spends practically every minute of his day using a smart phone, computer, TV or some form of electronic device.

The survey found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth.

“At night, I can text or watch something on YouTube until I fall asleep,” Francisco Sepulveda, 14-year-old Lateen, said of his smart phone.

Today, 8 to 18-year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week).  And because they spend so much of that time “media multitasking” (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes worth of media content into those 7 ½ hours.

“I feel like my days would be boring without it,” said Francisco who uses his smart phone to surf the web, watch videos, listen to music, and send or receive about 500 texts a day.

This social and mobile phenomenon is changing the way Lateens live and interact with family, friends and brands.  Reaching them has quickly evolved as media consumption and multi-tasking continues to increase across television, Internet and mobile phones.

Source: NY Times, Harris Interactive for the Kaiser Family Foundation Study

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